Company Overview

Small-batch, natural, artisan line of skincare + beauty, handcrafted in Austin, Texas
Emily McNabb
Head Office:
Austin, TX
Skincare & Beauty


We innovate, create, research sources and materials, manufacture, package, and write thank you cards for every order. Each step of our of process has the best intentions at heart. The Good Hippie (TGH) collaborates with artists, global and local, to create a product’s individual look and vibe. When you purchase a TGH product, you’re purchasing a complete product.In the near future, we’ll be working with women’s groups and nonprofits so that we can support our community.

We live and create by the Reiki Principles: Just for today, I will not be angry. Just for today, I will not worry. Just for today, I will be grateful. Just for today, I will do my work honestly. Just for today, I will be kind to every living thing.


Emily McNabb

The Good Hippie began in 2011 as the brainchild of its Founder, who was a licensed massage therapist. Being (literally) up to her elbows in lotion all day, she conducted extensive research and found that most products contained a shocking amount of ingredients deemed toxic, even by lenient cosmetic industry standards. She began creating TGH’s signature body oil after her skin was being negatively affected by commercial lotions and oils in her daily work. She continued expanding her line in hopes of replacing unhealthy, big-brand products that are somehow widely considered acceptable. TGH is tirelessly devoted to developing products around holistic ideals regarding ethically sourced materials, clean production, vegan ingredients, and sustainable materials.

Current owner Emily McNabb, who is a close friend of the Founder, is a retired professional dancer and a certified yoga instructor. She has always held natural, holistic approaches to health in tandem with her active lifestyle, and has been an advocate for TGH since its inception. Emily took over the company from the Founder so that TGH could continue on “in the family.” Emily remains faithful to the original credo of creating healthy products that are sourced ethically and sustainably.

TGH is inspired by creating products that will replace the big-brand products around the globe, and hopes to encourage other companies to adopt better, healthier practices.

Contact Information

Austin, TX
Press Contact:

Social Media

Press Articles

Don’t sleep on these best styles and products for bedtime
New York Post

Give the gift of a good night’s sleep with dreamy pj’s, cozy slippers and soothing balms.

How to treat your acne this winter, including which skincare products are worth using

As if acne-sufferers don’t already have it hard enough, the skin’s needs become more complex during the colder months of the year.

Label transparency: The cosmetic industry’s secret weapon
GCI Magazine

The Good Hippie uses a simple square with light water coloring for labels on their glass products—a good example of minimalist design.

Cozy up with these local products
Tribeza Magazine

A thoughtful list of locally sourced products to get you through the scattered Austin winter.

18 Lip balms without petrolatum that protect and heal

Feeling a bit tight-lipped today? You’re not alone: Winter’s cold temperatures bring about chapped lips.



“I love all the products but especially the repair scrub and the face mask! My skin looks better than ever.”

“I absolutely love the Thrive cleansing grains. It leaves your skin feeling so soft and hydrated.”

“Awesome products, very fast shipping, fabulous customer service.”

“Locally grown business, truly fantastic offerings with which to treat yourself right & always fast & super courteous customer service! The hair oil, clay mask & body butter combo = home spa for mama. Adore!”

Image Gallery


Please note: not all coverage listed on press kits have been secured by Prezzroom