company overview

Established:           2017
Description:           Immersive, live music fitness events held in secret London locations.
Founders:              Ariana and Martina
Head Office:          London, UK
Locations:              Secret
Industry:                 Fitness, Music, Health & Wellness, Events


We are creating immersive experiences - a bit like a secret cinema club for fitness.

We create events that make people feel part of an exclusive community.

Sweat & Sound was born through a pure love of fitness and music. Founders Ariana and Martina - both dancers - built Sweat & Sound organically over months of class testing in New York City and London.

Sweat & Sound events are like nothing you've ever experienced. Expect to be whisked away into an immersive hideaway and met with the magic of amazing live music and an adrenaline-boosting workout. A workout for people who like to go wild, sweat, laugh, and wonder.

Expect euphoric live music, sensory installations, and treats from our amazing nutrition partners. Class type, date, and rough location are found on our invites. The exact location is kept secret until a couple of days before the event.

Founder bios

Ariana, Founder

Ariana, a lover of adventures and live music, began playing with this concept whilst living in NYC. As an avid explorer, she's inspired by fitness techniques used globally and how powerful music enhances it. Inspiration has also come from companies such as Sofar Sounds, Soulcycle, and Secret Cinema Club. 

Ariana has danced for over 22 years, is a trained digital marketing expert, and writes in her spare time.

Martina, Managing Partner

Martina, a lover of great food and music, has a background in fashion design. As a strength and nutrition enthusiast, she has tried out nearly every exercise class London has to offer and is passionate about the little details that make a class great.

Being a cool cat, Martina appreciates great music and spent a while feeling there was something missing in London's fitness scene. She has also danced for most of her life, is a trained wealth management expert, and goes to the gym in her spare time. 

contact information

Head Office                  
Address:              London, UK


Social Media

Press Release

Secret Immersive Yoga Experience With Live Orchestra Announced by Sweat & Sound

Sweat & Sound, the underground events business creating secret, live music fitness events, last week announced their next immersive experience - next week on August 23rd.

This event will be totally different to their last events; a warrior HIIT workout under Shoreditch arches & a secret treasure hunt in the woods of Lovefit festival. The event on August 23rd will be a 'Yoga Experience' held in a truly majestic secret location in Bloomsbury,  Central London.

Wednesday, August 23rd, 2017

6:30 p.m. - 9 p.m.

You can expect an invigorating yoga class finishing with a meditation, all while their live orchestra plays sounds that will transport you far, far away. The venue itself a magical pocket of silence in London's absolute centre. 

It is set to be a truly transformative voyage into the mind and body, with plenty of time to meditate and reflect, then enjoy tea and snacks afterward.

The booking page can be found here: - tickets are highly limited due to space & they have already sold over half of available tickets.

Sweat & Sound have reserved a few spaces for bloggers & journalists through Prezzroom, if you'd like to claim one of these spaces, please email and as soon as possible.

As usual with Sweat & Sound events, guests receive a text and email with the exact location the day before, however, they confirm that the nearest station will be Holborn or Tottenham Court Road.

PRESS articles

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