Company Overview

A US non-profit that raises awareness and funds to educate girls in developing countries
Jordan Ashley
Head Office:
New York, USA



Souljourn Yoga Foundation is a US 501(c)3 non-profit inspired by seva, a Sanskrit word for the yogic principle of selfless service. The foundation’s aim is to raise awareness, compassion, and funds to improve girls’ access to education in leser developing countries by teaming up with both local and international non-profits.

Souljourn creates life-changing experiences to explore, practice, and educate through yoga both on and off of the mat by offering a spectrum of workshops and global retreats. They wholeheartedly promote female empowerment and education in communities where women do not have the same opportunities or rights as men.



Jordan Ashley

As an avid yogi living in the fast-paced city of New York, yoga instructor Jordan Ashley realised there was a true need for service-based yoga. It was clear to her that many people could benefit from experiences that provide perspective to the self and our global community through acts of selflessness.

Over the course of her life, Jordan became acutely aware of the privileges she enjoyed on a daily basis. This imbued her with a sense of responsibility to give back by raising awareness and funds for girls across the globe that don’t share the same advantages or rights.

Jordan’s first taste of “global seva” occurred following her experiences studying abroad. In Siem Reap, Cambodia, she taught English and encouraged female self-empowerment through the Ponheary Ly Foundation. On another study abroad program, Jordan lived with a Tibetan family in Dharamshala, India, and had the unique opportunity of observing and studying the effects of diaspora.

After completing her 200- and 300-hour yoga training courses in New York, Jordan decided to uproot her life and move to Southeast Asia to report for the Phnom Penh Post. In addition to NGO coverage, her career in journalism focused on lifestyle trends in Bangkok, Thailand.

The combination of these unique experiences in Southeast Asia and over 30 other countries across the globe inspired her to found Souljourn, a foundation committed to improving the lives of girls and women everywhere. By teaming up with yoga teachers from around the world, Souljourn allows Jordan to better share her message of compassion and peace through education and empowerment. Her foundation can be described as an avenue for passionate yogis that want more than just downward dog.

Thanks to the peaceful teachings of traditional yogic principles, Jordan helps other dedicated yogis take part in improving the lives of those less privileged. By moving these yogic principles and poses off the mat, Jordan has successfully exposed injustices, challenged inequality, and encouraged reflection to inspire true change.


Contact Information

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Press Articles

Happy women’s history month! Shop beauty, fashion and lifestyle products that give back
US Weekly

Happy Women’s History Month! While we like to think of every day as a chance to honor the accomplishments of the fabulous ladies who came before Us and continue to inspire Us, March is officially devoted to celebrating girl power.

The ultimate women-only trips
Travel Channel

In honor of International Women’s Day on March 8, these adventurous trips for solo travelers or groups are a far cry from traditional girlfriend getaways.

15 Blissful yoga retreats for guaranteed zen in 2019
Women’s Health

If the stress of 2019 is getting to you already, bring some tranquility into your life at one of the best yoga retreats—because, funnily enough, learning how to practice yoga is one sure fire way to lower cotisol levels.

Travel like a girl boss: 13 trips led by successful women founders

Want to experience travel in a more meaningful and authentic way? A number of woman-owned travel companies are running founder-led trips to the world’s most amazing destinations.

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