Company Overview

Established:
2018
Description:
A line of “Skin-on Superfruit” snacks focused on the power of the peel
Founders:
Matt Weiss
Head Office:
RIND Snacks, LLC, 130 Seventh Avenue, Suite 130, New York, NY 10011
Industry:
Food & Drink

About

Launched in June 2018, RIND Snacks makes a line of tangy, chewy and craveable dried fruit snacks focused on the power of the peel. By preserving the most nutritious part of California grown, non-GMO certified and organic fruit, RIND’s snacks are packed with up to 3x more fiber and vitamins than traditional dried fruit and also help fight food waste by using the fruit, the whole fruit and nothing but the fruit. The line includes four delicious flavors, including the single ingredient Tangy Kiwi and three blends: Tropical (bittersweet orange, organic pineapple and kiwi), Orchard (persimmon, apple, peach) and Straw-Peary (honeycrisp apples, pears and thinly sliced strawberries). Each SKU comes in 1.5-ounce single-serve and 3-ounce re-sealable pouches.

RIND Snacks are available for drop ship as well as distribution via partners: UNFI, Chex Finer Foods and Nassau Candy. Products are currently sold in over 300 natural and specialty markets, including Whole Foods, Fairway, Kings, Balducci’s, Foragers, Erewhon, Foxtrot Markets, Gourmet Garage, Chelsea Market, Hu Kitchen and more.


Founder

Matt Weiss

Founder Matt Weiss drew inspiration for RIND from his great-grandmother, Helen Seitner, a health food pioneer who sold natural, whole grain foods from her “Stay-Well” health shop in Flint, Michigan in the 1920s. “Great-Grandma Helen preached the value of ‘roots, rinds, seeds and stems’ well before kale was cool,” notes Matt. Her advice to never let the most nutritious part of food go to waste, particularly fruit rinds (known for their concentrated health benefits), planted the seed for Weiss to launch his own health food business decades later. For Weiss, RIND Snacks represents his great-grandmother’s passion for both personal health and environmental sustainability.


Mission

RIND aspires to bring healthier, more responsible snacking to “fruit-ion.” Small scraps of discarded food add up to a big problem: Americans waste nearly 40 million tons of food each year. Fruits and vegetables account for nearly 40% of all wasted food in the United States. A large portion of these scraps are the result of overripe, blemished produce or discarded peels which create unnecessary waste that is harmful to the environment. By using the whole fruit, RIND helps fight food waste by reducing the impact that discarded and edible peels represent of the 1.3 trillion tons of global annual food waste.

Contact Information

Address:
RIND Snacks, LLC, 130 Seventh Avenue, Suite 130, New York, NY 10011
Press Contact:

Social Media


Press Articles

Dried fruits with more texture
New York Times

Rind, a new fruit snack that includes the peel, is a treat suitable for a cheese board or a nibble on the go.

I can’t stop eating these dried snacks made from fruit skins
Business Insider

Insider Picks writes about products and services to help you navigate when shopping online.

25 Healthy road trip snacks nutritionists swear by
Oprah Magazine

For a snack that will keep you full longer, try RIND.

30 Packaged vegan snacks that are actually healthy
Women’s Health

It’s smart for everyone to have “emergency” snacks on hand at all times—hey, you never know when that hanger will start to creep in.

Snack startup rind tackles food waste by embracing fruit skins
Cheddar

For Rind snacks, using the whole fruit is core to the business. To reduce food waste, the food brand is maximizing use of rinds. Matt Weiss, Founder of Rind Snacks, joined Cheddar to discuss the benefits of consuming the fruit skins.


Testimonials

“Dried kiwi is the new black! Stop what you’re doing and get yourself a bag of RIND…they’re freakin delicious!”

Jenny Mollen (NYT best selling author and instagram personality)

“RIND’s are gold! These snacks make for a great pick-me-up pre or post-workout or as an anytime snack on the go.”

Carolyn Jung, Chef & James Beard Award Winner

“They tasted so great, I had to portion out the snacks so I wouldn’t eat the entire bag in one sitting.”

Connie Chen, Insider Picks Editor, Business Insider

“My family’s current obsession is RIND, a new line of delicious, highly addictive skin-on dried fruit.”

Caroline Tell, Food writer for Forbes

“RIND’s my new favorite snack!”

Rick Lovato: NFL Super Bowl Champ & long snapper, Philadelphia Eagles

“Flavor is amazing and REAL. Love the peel on for added fiber + nutrients. Let’s be honest, we will finish this whole bag today!”

Keri Glassman, Nutritious Life Official

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Headquarters

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