Company Overview

Established:
2018
Description:
A line of “Skin-on Superfruit” snacks focused on the power of the peel
Founders:
Matt Weiss
Head Office:
RIND Snacks, LLC, 130 Seventh Avenue, Suite 130, New York, NY 10011
Industry:
Food & Drink

About

RIND believes that when it comes to fruit, it’s what’s on the ‘outside’ that counts. Launched in 2018, RIND makes a line of peel-powered superfruit that’s tangy, delicious and extra nutritious. RIND’s recipe is simple – they use the the fruit, the whole fruit and nothing but the fruit for a maximum peel-powered punch! By preserving the most nutritious segment, each flavor is packed with up to three times more fiber and vitamins than traditional dried fruit and contain nothing but delicious slices of USA-grown products with no added sugars or preservatives. The line includes three flavors, including the single-ingredient California Kiwi and two blends: Tropical (bittersweet orange, organic pineapple, kiwi) and Orchard (persimmon, apple, peach). Each SKU comes in 1.5-ounce single-serve and 3-ounce re-sealable pouches.

RIND Snacks are available for drop-ship as well as distribution via partners: Chex Finer Foods and Nassau Candy. Products are currently sold in over 200+ specialty markets, including Whole Foods, Fairway, Kings, Balducci’s, Foragers, Gourmet Garage, Hudson Market, Chelsea Market Baskets, Orchard Grocer and more.


Founder

Matt Weiss

Founder Matt Weiss drew inspiration to launch RIND Snacks from his great-grandmother, a health food pioneer who sold natural foods from her “Stay-Well” health shop in Flint, Michigan in the 1920s. Her mission to never waste food and to use every part of the produce, including the rind (known for its concentrated health benefits), planted the seed for Weiss to create his own health food empire decades later. For Weiss, RIND Snacks represents his great-grandmother’s passion for both personal health and environmental sustainability, a notion that was way before her time.

Discarded and edible fruit peels are a major component of the food scraps that account for over 21% of total municipal waste in the U.S. and are part of more than 38 million tons of food discarded every year. The thought of providing tasty snacks that not only reduce waste, but provides wholesome nutrition for everyone – from kids to millennials to grandparents – is what keeps Weiss motivated to keep his great-grandmother’s legacy alive.


Contact Information

Address:
RIND Snacks, LLC, 130 Seventh Avenue, Suite 130, New York, NY 10011
Press Contact:

Social Media


Press Articles

Dried fruits with more texture
New York Times

Rind, a new fruit snack that includes the peel, is a treat suitable for a cheese board or a nibble on the go.

Keeping it real by eating the peel
Boston Globe

“Keep It Real, Eat the Peel” proclaims the bag of RIND Snacks. The line of non-GMO superfruits grow on small family farms in California’s Central Valley and are then sundried or dehydrated whole with their skins and peels intact.

Family travel essentials for a stress-free summer
Forbes

The passage of July 4 marks the onset of summer travel season. One scroll on Instagram and you’ll find smiling families in locations ranging from Positano, to Zion National Park to Nantucket.


Testimonials

“Dried kiwi is the new black! Stop what you’re doing and get yourself a bag of RIND…they’re freakin delicious!”

Jenny Mollen (NYT best selling author and instagram personality)

“RIND’s are gold! These snacks make for a great pick-me-up pre or post-workout or as an anytime snack on the go.”

Carolyn Jung, Chef & James Beard Award Winner

“My family’s current obsession is RIND, a new line of delicious, highly addictive skin-on dried fruit.”

Caroline Tell, Food writer for Forbes

“RIND’s my new favorite snack!”

Rick Lovato: NFL Super Bowl Champ & long snapper, Philadelphia Eagles

“Flavor is amazing and REAL. Love the peel on for added fiber + nutrients. Let’s be honest, we will finish this whole bag today!”

Keri Glassman, Nutritious Life Official

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Headquarters

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