company overview

Established:            2011
Description:            Southern sunglass brand made in Italy
Founders:               Trey Hanlan and Will Cowan
Head Office:           Atlanta, Georgia USA
Locations:               For a full list of stockists - click here
Industry:                 Fashion, Sunglasses


Red’s is a US-based purveyor of luxury sunglasses, embodying classic American design while maintaining Italian, artisanal craftsmanship.

From the beginning, we have been on the constant pursuit for the perfect pair of sunglasses. This has taken us on a journey across the globe in search of superior partners, enabling us to offer a truly premium product of the highest quality, handmade in Italy.

Our frames are produced from luxury-grade, eco-friendly Italian materials, giving each pair the durability, fit, weight, and feel impossible to find in most other eyewear brands. Red's are handmade in the foothills of the Alps - in the same place as some of the world's most coveted luxury brands - by skilled artisans whose methods are steeped in tradition, precision, and beauty.   

At Red’s, our never-ending quest is to deliver sunglasses of the utmost quality at attainable prices, while channeling our passion for the heart and soul of American culture. Timeless, understated, yet absolutely unmistakable.

Two University of Georgia roommates founded Red's in 2011 when they were unable to find luxury sunglasses at affordable prices, which also celebrated their American heritage and retained the quality only associated with Italian craftsmanship.

Our logo honors one of our founders, who passed away unexpectedly when he drowned due to shallow water blackout. He was survived by his loyal dog “Red”.  We donate a portion of our profits to Shallow Water Blackout Prevention, a foundation established in his honor.


owners bios and/or executive bios

Trey Hanlan - CEO

Joined Red’s in February of 2016 as CEO after two years of being involved with the company in an investment capacity.

Was an investment banking Associate and Analyst at Moelis & Company, Bank of America Merrill Lynch, and Nomura.

Trey executed $20 billion in M&A deals and over 20 capital markets transactions. He received his undergraduate degree from Babson College with a concentration in Finance and minor in Entrepreneurship.

Will Cowan - COO and Co-Founder

Handles all logistical operations including direct-to-consumer, wholesale, and supply chain management.

Transitioned Cowan Consulting Logistics into a technology driven operations business by learning and implementing the new-stage telecom service platforms, before RedsLife became a hashtag.

Graduated from Kennesaw State University with a focus in sports management.

contact information

Head Office    
Address:              Atlanta, George

Press Contact:

Social Media

Press Kit


PRESS articles

MAN'edged - March 2017

Editor's Picks

Spring is right around the corner and that means it’s time to step-up your frame game. Red’s Outfitters offer a stylish and refined pair of sunglasses called “The Bill”. This retro-styled frame has a gold bridge.

Whalebone - March 2017

2016 Holiday Gift Guide

Red’s is on a never-ending quest for the perfect pair of sunglasses. We’d like introduce you to their Rankin frame. Handmade in Italy from luxury-grade, eco-friendly acetates and celebrating classic American design, the Rankin is the solid pair of sunglasses for your next adventure, or if you’re lost and want others not to notice your wandering eyes (technically still an adventure). Timeless, versatile, understated yet unmistakable.

Press releases

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