Propercorn.... is an online platform with a curated selection of over 100+ artisan caterers, restaurants, and healthy eateries from across London. We’ve vetted food vendors who produce high quality, nutritious and delicious food and made them available for breakfasts, meetings, lunches and events in the workplace. We make it simple for companies to place group food orders online and customise orders to the needs of their workplace or event. We also run daily or weekly lunch programs in offices for employees to buy healthier meals for themselves. By using a unique operations model and bundling to drive savings, we enable individual employees to buy healthy meals for £6-8 per meal, with no delivery fees.
My father was a hopeless cook, but made the best popcorn. Together, we’d spend hours playing with flavours and ingredients, impatiently waiting for each kernel to pop, so we could try out our latest recipe.
Using these amazing memories, I created PROPERCORN.
We started small at my kitchen table, with big ambitions of creating everyone’s favourite snack. It would be popcorn Done Properly, carefully created without the compromise.
Since my best friend, Ryan, and I launched in 2011, we’ve been proudly perfecting our recipes and growing our young team of passionate flavour makers. But the journey is just beginning. Based in London but going global, we’ re seriously excited to now be available in 11 countries, sharing our snacks and our stories with people around the world.
I hope you love it,
Riya Grover - Co-founder, CEO
Riya recognised that food preferences have evolved significantly in recent years and an increasing number of people aspire to eat well, a sentiment she very much shares. To feed this growing appetite for healthier food, the business model of Feedr allows meal orders to be bundled together within workplaces and campuses to make deliveries more efficient, and as a result, Feedr has created the capacity to serve 10,000 meals across London each day. Riya is the marketing, sales, and product brain of the business, bringing experience from Deutsche Bank, PepsiCo and a number of startups. She holds an an undergraduate degree in Economics from Oxford and an MBA from Harvard Business School.
Lyz Swanton - Co-Founder, COO
Lyz joined Riya on the mission to bring better food to London offices after finding it shockingly difficult to eat how she wanted to, despite there being some great food producers in London. Lyz is a foodie to the core, having grown up eating mostly farm to table in her native Vancouver, and is passionate about building more sustainable food systems. She is the operations and analytics brain of the business, and manages Feedr’s vendor community. Lyz’s previous experience ranges from strategy consulting with Oliver Wyman to project management at the Clinton Health Access Initiative, and strategic support at various non-profit and social enterprises, and holds an MBA from London Business School.
Feedr sates a new appetite for office catering - CITY MATTERS
The modern workplace has undergone a transformation over the last decade, from hot-desking and flexi-time to lunchtime yoga and ping pong in the boardroom... Cue Feedr, an online platform where companies can order group meals from a carefully curated selection of healthy food vendors across central London.
Growth / Fundraising
Served hundreds of companies in London and have seen 30% month on month growth since launching with high repeat rates.
Backed by an impressive list of angel investors including Errol Damelin (Founder of Wonga and Investor in in Tide, Thread, Cleo and Habito), Richard Glynn (Former CEO at Ladbrokes) and Anthony Gutman (Co-head of Investment Banking at Goldman Sachs).