So, you’ve just started your business. Your website is finished, products are ready to ship, and you’ve got a hungry team eager to seize the moment. All that’s left now is getting the word out about that amazing product. Simple enough, right?
While good publicity forms part of the the crux of a successful business, most small business owners simply don’t have time to take this work on themselves. Between ordering inventory and managing employees, marketing their company is the last thing on their mind. And with a smaller budget than larger corporations, hiring a PR firm to do the legwork for them just isn’t feasible.
A simple, yet robust press kit holds the solution. Whether you’re launching a new coconut water or the latest Instagram-killing app, a press kit is one of your most important assets. It shows off your product to its full potential and consolidates in one place all the information that reporters and bloggers need to share your product with the world.
This is where Prezzroom comes in. We take the stress of sourcing publicity out of your hands. Our digital platform curates new brands to be promoted and featured, simplifying the process of consolidating press materials and drawing in journalistic interest. All without the hefty price tag demanded by PR firms.
As founders of our own growing businesses, we often found ourselves scurrying to track down information, materials, and images that journalists could use to promote our products. Sometimes we were so rushed that we missed fantastic opportunities to get important stories out there.
Unfortunately, we, like many founders, found PR to be too expensive or time-consuming to do ourselves.
We asked bloggers and journalists about their experiences writing about new businesses. They told us that 9 out of 10 simply didn’t give them enough information to create a coherent and interesting story. Many even lacked an appropriate image or founder bio, leaving journalists hurried, frustrated, and under pressure. Not exactly a recipe for a great piece in a high-profile publication!
While helping other brands develop their press kits was initially effective, we realised that no simple platform existed that could host all of these impressive founder stories. To fix this, we created Prezzroom – a simple platform that provides support for both start-ups and larger companies to increase their exposure in the media. We firmly believe that supplying great content online in an easily accessible format for journalists is an extremely powerful tool when building your own brand. When you think about it, it’s really a no-brainer.
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How can business owners make it easy for websites, magazines and publishers to want to publish content talking about your business? With a press kit.
Our personal favourite article: We’re going to look at some of the most clever ways you can get any influencer or journalist’s attention, even in a crowded space, so you can get more traffic and sales for your business. If the door is closed, we’ll jump through the window.
Great press advice from the current in-house Public Relations Manager at Shopify.
The aim of this article is to deconstruct the PR process for entrepreneurs, in the hopes that you will be able to better optimize your chances for coverage in the future. If you can understand the process in which journalists write articles, then you will understand exactly what a writer needs and can greatly improve your chances of coverage.
“Over the last few weeks I’ve had the great pleasure of working with Prezzroom and I’ve been super impressed with both results and the way they work. I would recommend them to anyone looking for enthusiastic, driven and cost effective PR support. Thank you so much guys!”
“Fantastic website by the way – easy to access, high res cut out images is a godsend! It’s so handy to have a resource like this, especially for time-strapped journos!”