CAKE is revolutionising the way restaurants and bars engage with their customers. The mobile payment app seamlessly connects customers with restaurants and bars, allowing them to book a table, then view their bill with options to itemise or split, and even earn credit back to spend. CAKE not only eliminates the hassle of cash and card payments, but also provides invaluable and actionable data back to the venue to drive revenue and increase loyalty and retention.
Working hand in hand with venues, CAKE fully integrates with Point of Sale systems, enhancing customer insight and marketing data collection for venues. Our relationships with some of the most well-known brands in London means that CAKE is now processing more payments than the traditional methods of cash and card in over 70% of our venues. With growth rates averaging over 20% month-on-month, CAKE is constantly on the lookout for new and existing venues who wish to dramatically improve the customer experience.
Point of Sale integrated
Lower merchant fees
Faster table turnover
Automated data collection
Integrated customer profiling
Credit based loyalty scheme
Clear ROI on your marketing spend
Real-time guest management
Highly-personalised standard of service
Waitor incentives provided to sign up customers
Regular giveaways and competitions
Explore restaurants and bars in your area, or discover new places by using the filtering options
Tab streams live to your phone
Pay whenever you're ready by splitting the bill evenly or picking specific items
Earn credit back when you spend
Credit can be saved and spent at any CAKE places, so tonight's dinner funds your morning breakfast
Charlotte Dales - CEO, Co-Founder
Between 2008 and 2013 Charlotte was an executive at Deutsche Bank in New York and London, after studying financial journalism at the University of Colorado, and working at CNBC. At Deutsche Bank she was a business analyst and later an associate, working with trading desks all over the world. Charlotte came up with the idea of CAKE as a newcomer to London always exploring the restaurant scene. A New Orleans native and foodie, she missed attentive service, waiters that know your name and order, and the ability to leave a tab at your favourite restaurants, always feeling like a valued customer. After watching Uber and Hailo lead mobile payments in the transportation space, she thought there must be a tech-enabled solution to streamline booking to payment for restaurants, especially as their systems are fragmented and they have a lack of marketing information of their customers. She soon met up with friend from home and current co-founder, Michelle, to embark on leaving her corporate job to start CAKE.
Michelle Songy - CMO, Co-Founder
Michelle attended the University of Georgia before working for Coca-Cola in hometown Atlanta, Georgia for five years in a variety of financial roles in Europe and North America. In 2014 after deciding to build CAKE with Charlotte, Michelle left Coca-Cola to work at her local favourite restaurant in order to learn the hospitality business from the ground up and create a new system for restaurants that streamlines their systems and help improve the customer experience. Her and Charlotte raised seed investment to obtain Entrepreneur visas to start their mobile payment app, CAKE, in London. They also raised £1.1m on Crowdcube in 2015.
Marketing Week - February 2016
CAKE announced as Marketing Week's 100 Most Disruptive Brands in 2016.
Payment Week - January 2017
CAKE is paving the way for better customer service. Award-winning chef, Tom Aikens has joined up with CAKE to provide his customers the enjoyment of dining out without any hassles.
Retail Times - January 2017
CAKE brings the data-driven, targeted marketing model that drives e-commerce businesses to the physical world of hospitality.
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