CAKE is revolutionising the way restaurants and bars engage with their customers, and the way their customers engage with them.
The mobile payment app seamlessly connects customers and restaurants, allowing users to view and pay their bill with different options to itemise or split. CAKE not only eliminates the hassle of cash and card payments, it also provides venues with a lower cost, lower risk option and invaluable actionable data to drive revenue and increase loyalty and retention.
Working hand in hand with venues, CAKE fully integrates with Point of Sale systems, enhancing customer insight and marketing data collection for venues.
Charlotte Dales - CEO, Co-Founder
Charlotte graduated from the University of Colorado, after which she worked for CNBC, then as an executive at Deutsche Bank in New York and London, working with trading desks across the world. Charlotte came up with the idea for CAKE when exploring London’s extensive restaurant scene. As a New Orleans native and foodie, she loved the variety but missed New Orleans' attentive service, as well as the ability to leave a tab at your favourite restaurants and always feel like a valued customer.
After watching Uber and Hailo lead mobile payments in the transportation space, she thought there must be a tech-enabled solution to streamline booking to payment for restaurants, especially with the fragmented systems and the lack of available information on customers in the hospitality space. Along with current co-founder and long-term friend Michelle, she left her corporate job and delved into the start-up tech space to start CAKE.
Michelle Songy - CMO, Co-Founder
Michelle attended the University of Georgia before working for Coca-Cola in her hometown Atlanta, Georgia for five years in a variety of financial roles for Europe and North America. In 2014, after deciding to build CAKE with Charlotte, Michelle left Coca-Cola to work at her local favourite restaurant in order to learn about the hospitality business from the ground up and create a new system for restaurants that streamlines their everything and helps improve the entire customer experience. She and Charlotte raised seed investment to start their mobile payment app, CAKE, in London. They also raised £1.1m on Crowdcube in 2015.
Marketing Week - February 2016
CAKE announced as Marketing Week's 100 Most Disruptive Brands in 2016.
Payment Week - January 2017
CAKE is paving the way for better customer service. Award-winning chef, Tom Aikens has joined up with CAKE to provide his customers the enjoyment of dining out without any hassles.
Retail Times - January 2017
CAKE brings the data-driven, targeted marketing model that drives e-commerce businesses to the physical world of hospitality.
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