company overview

Established:            2014
Description:            Mobile Payment App for the Full Service Restaurant and Bar Industry.
Founders:               Charlotte Dales and Michelle Songy
Head Office:           London, UK
Company Size:       15
Industry:                  Apps, Technology, Hospitality, Restaurant and Bar, Mobile Payments, FinTech


CAKE is revolutionising the way restaurants and bars engage with their customers, and the way their customers engage with them.

The mobile payment app seamlessly connects customers and restaurants, allowing users to view and pay their bill with different options to itemise or split. CAKE not only eliminates the hassle of cash and card payments, it also provides venues with a lower cost, lower risk option and invaluable actionable data to drive revenue and increase loyalty and retention. 

Working hand in hand with venues, CAKE fully integrates with Point of Sale systems, enhancing customer insight and marketing data collection for venues. 

Founder bios

Charlotte Dales - CEO, Co-Founder

Charlotte Dales.jpg

Charlotte graduated from the University of Colorado, after which she worked for CNBC, then as an executive at Deutsche Bank in New York and London, working with trading desks across the world. Charlotte came up with the idea for CAKE when exploring London’s extensive restaurant scene. As a New Orleans native and foodie, she loved the variety but missed New Orleans' attentive service, as well as the ability to leave a tab at your favourite restaurants and always feel like a valued customer.

After watching Uber and Hailo lead mobile payments in the transportation space, she thought there must be a tech-enabled solution to streamline booking to payment for restaurants, especially with the fragmented systems and the lack of available information on customers in the hospitality space. Along with current co-founder and long-term friend Michelle, she left her corporate job and delved into the start-up tech space to start CAKE.


Michelle Songy - CMO, Co-Founder

Michelle attended the University of Georgia before working for Coca-Cola in her hometown Atlanta, Georgia for five years in a variety of financial roles for Europe and North America. In 2014, after deciding to build CAKE with Charlotte, Michelle left Coca-Cola to work at her local favourite restaurant in order to learn about the hospitality business from the ground up and create a new system for restaurants that streamlines their everything and helps improve the entire customer experience. She and Charlotte raised seed investment to start their mobile payment app, CAKE, in London. They also raised £1.1m on Crowdcube in 2015. 

contact information

Address:              Unit 1, Royle Studios
                             41 Wenlock Road
                             United Kingdom
                             N1 7SG

Press Contact:

Social Media

PRESS articles

Marketing Week - February 2016

CAKE announced as Marketing Week's 100 Most Disruptive Brands in 2016.

Payment Week - January 2017

CAKE is paving the way for better customer service. Award-winning chef, Tom Aikens has joined up with CAKE to provide his customers the enjoyment of dining out without any hassles.

Retail Times - January 2017

CAKE brings the data-driven, targeted marketing model that drives e-commerce businesses to the physical world of hospitality.

Press releases

Check Back Often for the Latest Press Releases


Cake frees up our floor and bar staff from taking multiple payments whilst giving the customer a fun and innovative experience. We then work with Cake to understand our customers better and keep them coming back. The staff also love it due to the great benefits. Everyone wins!
— Alex Potter, Owner of The Rum Kitchen
CAKE gives customers more autonomy and they can make the payment in their own time. They don’t have to wait for a waiter or waitress which is a real benefit.

Often there are relatively large groups and customers like to be able to split the bill through CAKE. This can be done very easily.
— Marc Jacques Burton, Co-founder of Tonteria
We all have ideas of when our business is busy, what products guests enjoy and who are guests are but Cake can ensure these opinions are truly informed ones.

Being able to see what guests have been purchasing throughout the night means we can tailor very bespoke service to those guests, which improves the guests experience and also gives us the opportunity to maximise their spending.
— Filippo Previero, Head Barman at Mr. Fogg's
CAKE made paying the bill a breeze at Villandry Grand Cafe last week. Didn’t have to wait around to catch your waiter’s attention! I could pay when I wanted and for once all my friends paid an equal share of the bill. We even tipped our fantastic waiter Pablo through the app.
— CAKE Customer

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