Company Overview

Honestly priced fine jewellery for the modern woman
Gourav Soni
Head Office:
Americas Tower, 1177 6th Ave, New York, NY 10036, USA
Neiman Marcus, Stanley Korshak, Mitchells, Lesley Ann Jewels



64facets is a fine jewellery brand specializing in pave, rose cut and old mine cut diamond jewellery, which first launched in the USA in 2016. 64Facets is not just another fine jewellery brand – it is a group of creators united by their passion to transform beautiful diamonds into delicate, versatile pieces of jewellery, priced honestly, for today’s modern women.

Every 64Facets piece has its own story. It begins with uncompromising quality of each and every diamond and gemstone. Inspecting each by hand, the finest diamonds are sourced in the rough, always from responsible trade partners.

A team of seasoned diamantaires individually cuts and polishes each diamond, which is then put into the hands of talented craftsmen.

Since each diamond is hand cut, every piece is truly unique and the result of a highly creative and artisanal process. 64facets has a distinctive way of cutting both the rose as well as the old European cut diamonds –with lower depth and a greater surface area allowing for the optimal facet arrangement. Our diamonds interact with light in a way that allows you to truly appreciate the individual beauty of each stone.

Current 64Facets collections:

• Pave diamond collection
• Scallop rose cut diamond collection
• Ethereal collection
• Bridal collection
• One of a kind pieces



Gourav Soni

Founder Gourav Soni came to the US to get his MBA at Columbia Business School after having grown up as part of a multigenerational family business of jewelers. “Soni” translates to goldsmith in Hindu. Once in New York, Soni decided to launch a consumer facing brand and worked with his brother to design their first collection, which launched in April 2016.

Delphine and Amadeo Brenninkmeijer joined the team in January 2018 to develop branding, run the e-commerce site and launch the 64Facets in Europe. Soni is not only passionate about designing beautiful and accessible jewellery but he also aims to bring honesty and transparency to the jewellery industry.


Contact Information

Americas Tower, 1177 6th Ave, New York, NY 10036, USA
Press Contact:


Social Media


Press Articles

The ethical jewellery brands you need to invest in ASAP
Marie Claire

You can’t ignore the huge conversation around ethical fashion (no, it’s not ‘just having a moment’), and the same goes for ethical jewellery.

Meet the ethically conscious jeweller looking to shake up the sector
Business Insider

64Facets launched in the UK in June last year and has been worn by celebrities such as Naomi Watts, Kerry Washington and Josie Canseco. Each piece is intricately hand-crafted and designed for the modern woman.

One of a kind ring to match your love
Totally Inspired

This Valentine’s Day, those looking for a one-of-a-kind ring to match their one-of-a-kind love can design their own bespoke ring which encompasses who your partner is and what you both treasure.

64Facets – affordable diamonds
55 Platforms

Every girl deserves some diamonds, and 64Facets is the name to know for diamonds that are the perfect gift to you from you!

64Facets founder Gourav Soni ’16BUS nominated for fashion group international award
Columbia Entrepreneurship Innovation and Design

Whoopi Goldberg will no doubt be playing off her designer experience when she speaks at the Fashion Group International’s Rising Star awards.